In my previous role at Molson Coors I operated as an internal creative and design SME and lead brand and marketing design efforts on a variety of brands with across a variety of agency partners. Below is an example of some brands I supported during my time.
Above Premium; Blue Moon, Blue Moon LightSky, Sol, Peroni, Pilsner Urquell. Beyond Beer Innovation; MOVO, TBA, TBA. Tenth & Blake; Leinenkugel’s and other craft brands. Innovation & Next Gen; Select new-to-the-world projects in innovation, wine and spirits.
Blue Moon Portfolio Redesign: Role (Marketing Design Manager). Led the strategic portfolio redesign project for the Blue Moon brand as the Marketing Design Manager with brand members and brand design agency. Design completed by Soulsight.
Five Trail Blended American Whiskey: Role (Marketing Design Manager). Partnered with VP of Emerging Growth to identify and award new agency partners to assist with development of Molson Coors Beverage Company’s first ever full-strength spirit. Led strategic design process with agency partners and assisted with portfolio strategy. Final brand design and packaging by Stranger & Stranger. Attended first packaging run and captured photos.
Blue Moon Moon Haze: Role (Marketing Design Manager). Led the design process for the launch of the new brand Moon Haze by Blue Moon. Design completed by Soulsight.
Leinenkugel’s Portfolio Redesign: Role (Marketing Design Manager). Led the strategic portfolio redesign project for the Leinenkugel’s brand as the Marketing Design Manager with brand members and brand design agency. Design completed by Soulsight.
Proof Point Spirited Seltzer Brand Design: Role (Marketing Design Manager). Led the new-to-the-world design process for Proof Point as the Marketing Design Manager with brand members and brand design agency. Packaging design completed by Soulsight. Assisted with brand archetype and brand triangle development. Consulted on and guided all launch collateral design development for POS, digital and more. Got hands-on with the creative and provided conceptual mockup work across touch-points as shown below packaging to help team evaluate design system, retail realities, digital solves and more. Wrote brand tagline “The Proof is in the Spirit”.
Innovation Pipeline Development: Role (Marketing Design Manager). Participate in innovation pipeline ideation processes with innovation teams. Serve as creative and design SME throughout the design process of quick concepts and ideas. Participate and generate ideas and designs. Below are just a couple product concepts and design ideas i’ve brought into this process. Sorry, they’re censored (ha)!
