The Hops In Your Beer

In an effort to educate the consumer on the “hop”, we came up with the idea to take the consumer along the journey of our annual hop harvest out in Yakima, Washington. Led the team in developing the concept where I then designed a web layout and worked with an in-house designer for illustration needs. Myself and a Multimedia Specialist flew out to Yakima, WA for the week to photograph and shoot video of the process. We compiled daily gallery and video updates as well as a summary video. The content was hosted on the microsite and delivered daily to our social media fan-base.

Designed the website for thehopsinyourbeer.com with assistance from an in-house designer for hop illustrations. Coding completed by third party agency.