http://rickjfortier.com/breakfast-stout-breakfast daily 0.75 2018-11-29 https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1545448102575-I6DM0H63CDJUJO33GB4U/bsbslider.jpg Breakfast Stout Breakfast https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541361333080-Q064UV8TTGPPC8LNEM3F/rweb_bsb.jpg Breakfast Stout Breakfast - Breakfast Stout Breakfast - On-Premise Campaign From brief to deliverables, I worked with our in-house creative team to develop concepts, photograph and execute this campaign. We photographed this on site and I worked with all of our shots to build composite collateral and layouts. “Pancake type” by another in-house designer. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541365999192-IMR844T7GMJY2CR4CRXC/Screen+Shot+2018-11-04+at+4.10.33+PM.png Breakfast Stout Breakfast - Posters &amp; Table Tents Customizable poster and table tent designs for our sales team to use at events. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541365993937-C02349VXODX74RO3LUEK/Screen+Shot+2018-11-04+at+4.10.48+PM.png Breakfast Stout Breakfast - Social Graphics Customizable social media graphics for sales and retail accounts to customize and use. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541365997136-QC8L7FOUHUNUR5CTVSCF/Screen+Shot+2018-11-04+at+4.12.47+PM.png Breakfast Stout Breakfast - Checkbook Insert &amp; Coaster Customizeable checkbook insert design and custom “pancake coaster”. Concept for coaster is to be a half cooked pancake, begging to be flipped at the bar, only to reveal the branding on the cooked side. http://rickjfortier.com/projects daily 0.75 2013-08-26 http://rickjfortier.com/20-years-zero-regrets daily 0.75 2018-11-29 https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541361627027-UCYG7KBEDT3WVSQOWMTA/17807359_1313411382039641_8314217492341805526_o.jpg 20 Years. Zero Regrets. - 20 Years. Zero Regrets. 20th Anniversary equity campaign led by our ad agency, Solve. I served as the in-house creative lead to manage this campaign development and execution. Many elements developed by agency, artists and our team. I led the cross-departmental monthly meetings and updates as we had a variety of touch points throughout the year including media, video, out-of-home, in-store promotion, web & digital, social activation and experience, internal activation, beer release, anniversary party and more. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541361627027-UCYG7KBEDT3WVSQOWMTA/17807359_1313411382039641_8314217492341805526_o.jpg 20 Years. Zero Regrets. - 20 Years. Zero Regrets. 20th Anniversary equity campaign led by our ad agency, Solve. I served as the in-house creative lead to manage this campaign development and execution. Many elements developed by agency, artists and our team. I led the cross-departmental monthly meetings and updates as we had a variety of touch points throughout the year including media, video, out-of-home, in-store promotion, web & digital, social activation and experience, internal activation, beer release, anniversary party and more. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1543460433243-SE0TWJHFN0CT0YJ7LS13/20thlogos.jpg 20 Years. Zero Regrets. - Identity Designed by ad agency. Managed design feedback and applications. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1543459417778-HVF6AM8G5IL76SYVAADS/20thposter_series.jpg 20 Years. Zero Regrets. - Artist Poster Series Our agency led the back and forth with the artists as our team provided design feedback and copy development for story telling. This series won a West Michigan Addy’s Award. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1543460415471-0KEKMWUC6Q8LFZSSWTHD/20thprintspread.jpg 20 Years. Zero Regrets. - Print Media Ran a multi-page spread in beer centric publications to celebrate our 20th anniversary and tell our story in a page-by-page insert approach. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1543460447238-WC2019S02D08MJ3N0T6R/20thbillboards.jpg 20 Years. Zero Regrets. - Billboards Celebrated our anniversary in our local hometown and launched a series of billboards as a thank you for 20 great years. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1543460455672-FOERNDQJWGFK4QIU0OUO/20thgiftset.jpg 20 Years. Zero Regrets. - Beer Gift Set Box Team developed custom gift set box including 20th anniversary beer, glassware, artwork booklet and box. This item won a gold West Michigan Addy and a Silver Regional Addy Award. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1543461466237-J5VDFC0DY6YW5J5VH41P/image-asset.jpeg 20 Years. Zero Regrets. - 20th Anniversary Website (Play Video) Coordinated design and content plan with ad agency and web development agency. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1543460472493-C3W3VO3DSPHUMVL5OH81/20thcontest.jpg 20 Years. Zero Regrets. - Contest POS Provided our sales team with contest POS to obtain additional display activity and generate UGC and contest entries. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1543460528017-46J96A9VZ88P5ZBTVTOA/20thinstore.jpg 20 Years. Zero Regrets. - In-Store Examples of collateral being used in-store around the country. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1543460776431-9AS68FL3Z1VYRX3LS8YO/image-asset.jpeg 20 Years. Zero Regrets. - Founders 20th Anniversary Party Video Recap of our 20th Anniversary Party. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1543460963257-ECTADQG6XCVJSHTR8XT4/image-asset.jpeg 20 Years. Zero Regrets. - 20 Years Over Beers - Episode 1: Hopes and Drinks (Founders Brewing Co.) Developed video series for content throughout the year. Concept development, directed and filmed. Did some editing but was assisted with shooting and editing from in-house multimedia team member. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1543460995057-LQEIOBVPF3T30NEB0TYK/image-asset.jpeg 20 Years. Zero Regrets. - 20 Years Over Beers - Episode 2: First Batch (Founders Brewing Co.) Developed video series for content throughout the year. Concept development, directed and filmed. Did some editing but was assisted with shooting and editing from in-house multimedia team member. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1543461029639-O2XE8CQWSGHURH1VCLLF/image-asset.jpeg 20 Years. Zero Regrets. - 20 Years Over Beers - Episode 3: Unfiltered Developed video series for content throughout the year. Concept development, directed and filmed. Did some editing but was assisted with shooting and editing from in-house multimedia team member. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1543461071082-BDEMMCEWU3YXY7OF5V7X/image-asset.jpeg 20 Years. Zero Regrets. - 20 Years Over Beers - Episode 4: Brewed for Us Developed video series for content throughout the year. Concept development, directed and filmed. Did some editing but was assisted with shooting and editing from in-house multimedia team member. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1543461100864-IL4XQP4VSHT5HJKZF12S/image-asset.jpeg 20 Years. Zero Regrets. - 20 Years Over Beers - Episode 5: Moving On Over Developed video series for content throughout the year. Concept development, directed and filmed. Did some editing but was assisted with shooting and editing from in-house multimedia team member. http://rickjfortier.com/branding-naming daily 0.75 2018-12-03 https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541365512803-EN042WLBR1TVHHSNJDWU/10872828_794777747236343_9060549650904544486_o.jpg Branding (Naming) https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541348597753-SNGCCZ49LVESKLFBZTL2/rweb_beerbranding.jpg Branding (Naming) https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541362678567-MRMAU1NRTOCUKI1XME6V/10872828_794777747236343_9060549650904544486_o.jpg Branding (Naming) - Beer Branding &amp; Naming Although I do not design the actual labels, I often name and/or develop concepts for many of our products. You can check out a couple of those here as well as some other naming projects. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541363710226-9HV522JKN65FUIFFM6OH/GreenZebrawebrf.jpg Branding (Naming) - Green Zebra Name and concept. What do you call a Gose style ale brewed with watermelon and sea salt? Green Zebra, of course! Had fun naming this one. Artwork by Jacob Wiseheart, design by in-house designer. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541363708805-LGQFP17OHSC4TLSYBC44/palmreaderwebrf.jpg Branding (Naming) - Palm Reader Name and concept. Inspired by Michigan based ingredients, Palm Reader came to mind as a perfect fit as both a name and label concept. Design by in-house designer. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541363707186-NQI1ENP8GMDVNBMMBB59/spectrawebrf.jpg Branding (Naming) - Spectra Trifecta Name only. Name inspired by the harmonious blend or trifecta of the three featured ingredients. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541363708905-M8UKO4YJW30NZ00AZ7HU/barrelrunnerwebrf.jpg Branding (Naming) - Barrel Runner Name only. We put this one in rum barrels. Enough said! https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541363709514-IBU0L63EHWFFVW2AHA46/dankwoodwebrf.jpg Branding (Naming) - Dankwood Name only. We put our hoppy red IPA “reDANKulous” in a barrel. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541363707101-5WMOOPFBI09OLP1FGF1R/tankbenderwebrf.jpg Branding (Naming) - Tank Bender Name only. Inspired by our “regret nothing” attitude, this beer used a freezing method to brew this Eisbock. The result, some damaged and bent equipment. Inspired by the process, Tank Bender seemed to be a great fit to tell a story of how we continue to push the limits, regardless of outcome. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541363709578-VF9PWN47LZWI25QQWOHT/biglushiouswebrf.jpg Branding (Naming) - Big Lushious Name only. Inspired by our brewers description and rich ingredients, Big Lushious was born. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1543463572452-DE6G75UCZW9L8805RHC1/cadrelogo.jpg Branding (Naming) - Cadre Was tasked with developing our enthusiast program from branding to web development and beyond. Inspired by our mantra, developed the “Cadre” program. Design by in-house designer. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1543463586416-KFKKMPZ8ANHVT2VG9AEG/tbplogo.jpg Branding (Naming) - The Big Pitcher Named our corporate social giving program at Founders Brewing Co. “The Big Pitcher”. It focuses on efforts beyond beer that build and give back to the community and world we live in. Logo design by in-house designer. http://rickjfortier.com/videos daily 0.75 2019-05-28 https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541466810126-ARACJS4K8E0R41IVL168/videoslider.jpg Videos - Video Here is a collection of some of the video projects that i’ve had the pleasure to work on. My involvement on each ranges, but is in the description. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541466810126-ARACJS4K8E0R41IVL168/videoslider.jpg Videos - Video Here is a collection of some of the video projects that i’ve had the pleasure to work on. My involvement on each ranges, but is in the description. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1556295322690-YMRQH2GH6L86FJCKS6D3/image-asset.jpeg Videos - Chase Your What If (:60) Written, Directed and Produced by Rick Fortier; Director of Photography, Editor and Assistant Producer Marc Moline; 1st AD Steven Cummings; PA Aly Kuch; PA Brett Haberkorn; Photography by Wojtek Dabrowski; Music by Kyle Campbell; Voiceover by Greg Johnson. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1559053661541-UT84MMY3SX59QUF6O298/image-asset.jpeg Videos - Chase Your What If (Extended Narrative) Written, Directed and Produced by Rick Fortier; Director of Photography, Editor and Assistant Producer Marc Moline; 1st AD Steven Cummings; PA Aly Kuch; PA Brett Haberkorn; Photography by Wojtek Dabrowski; Music by Kyle Campbell. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541471361192-9F69QZHCT7FBQMOJCIBT/image-asset.jpeg Videos - Solid Gold: The Ultimate Challenge Developed story and interview and oversaw edit and development. Shot and edited by in-house team member. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541471546567-VXWNHXL4MIB7KQNFMXPY/image-asset.jpeg Videos - Masterfully Crafted. Patiently Perfected. Creative direction, interviews and camera. Edited by and additional camera work by in-house team member. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541471437854-IZQV5QL9XK3JZO9KNJQT/image-asset.jpeg Videos - Founders Brewing Co. Detroit Taproom Development of story direction and concept. Filmed and edited by Antix Creative. Interviews and produced by internal team member. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541471591457-TPQ1BBVVRXU8SKW9UPU9/image-asset.jpeg Videos - Founders Breakfast Stout: A Wakeup Call Concept, interviews, camera and editing. Additional footage support from in-house team member. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541471649262-GTRMR3M4YV44KMQ03B3Y/image-asset.jpeg Videos - Founders Dirty Bastard: Risking it All Creative direction, story, interviews and camera. Editing and additional camera by in-house team member. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541471690298-SMYHNE3NKQNUGQAVNQNM/image-asset.jpeg Videos - What Does Founders Mean to Us Concept and interviews. Edited and camera by in-house team member. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541472046797-K8V01JS30Z7WMRG939SD/image-asset.jpeg Videos - Founders Rubaeus: Fruits of Labor Concept and direction. Additional product development by in-house member and shot and edited by external partner. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541471808118-D8X70AIWNN4BUO79BDMI/image-asset.jpeg Videos - 20 Years Over Beers - Episode 1: Hopes and Drinks (Founders Brewing Co.) Concept, direction, interviews, camera and editing. Additional camera by in-house team member. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541471840467-2JQAMXKS8WHX4B2O0DZI/image-asset.jpeg Videos - 20 Years Over Beers - Episode 2: First Batch (Founders Brewing Co.) Concept, direction, interviews and camera. Edited and additional camera by in-house team member. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541471892793-CERFI7C9KMCCKL2XZD1Z/image-asset.jpeg Videos - 20 Years Over Beers - Episode 3: Unfiltered Concept, direction, interviews and camera. Edited and additional camera by in-house team member. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541471921424-AZC81J20DKKYW25U8HWR/image-asset.jpeg Videos - 20 Years Over Beers - Episode 4: Brewed for Us Concept, direction, interviews and camera. Edited and additional camera by in-house team member. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541471951432-J8OAYHPZBF4UHKIRLZYI/image-asset.jpeg Videos - 20 Years Over Beers - Episode 5: Moving On Over Concept, direction, interviews and camera. Edited and additional camera by in-house team member. http://rickjfortier.com/the-hops-in-your-beer daily 0.75 2018-11-29 https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541465590484-VM36ZKWXGW0YU2FJIEE1/hopsinyourbeerbanner.jpg The Hops In Your Beer - The Hops In Your Beer In an effort to educate the consumer on the “hop”, we came up with the idea to take the consumer along the journey of our annual hop harvest out in Yakima, Washington. Led the team in developing the concept where I then designed a web layout and worked with an in-house designer for illustration needs. Myself and a Multimedia Specialist flew out to Yakima, WA for the week to photograph and shoot video of the process. We compiled daily gallery and video updates as well as a summary video. The content was hosted on the microsite and delivered daily to our social media fan-base. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541465590484-VM36ZKWXGW0YU2FJIEE1/hopsinyourbeerbanner.jpg The Hops In Your Beer - The Hops In Your Beer In an effort to educate the consumer on the “hop”, we came up with the idea to take the consumer along the journey of our annual hop harvest out in Yakima, Washington. Led the team in developing the concept where I then designed a web layout and worked with an in-house designer for illustration needs. Myself and a Multimedia Specialist flew out to Yakima, WA for the week to photograph and shoot video of the process. We compiled daily gallery and video updates as well as a summary video. The content was hosted on the microsite and delivered daily to our social media fan-base. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541465590442-1097Y3FKLLU9L79ZLXGQ/hopsinyourbeerweb.jpg The Hops In Your Beer - Website Design Designed the website for thehopsinyourbeer.com with assistance from an in-house designer for hop illustrations. Coding completed by third party agency. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541465815074-W3XPXJNJU2XW66LB1IE9/image-asset.jpeg The Hops In Your Beer - Hop Harvest 2017 Video Assisted with shoot. Edited by in-house Multimedia Specialist. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541465880552-PFUJM724XP6H262JD8L2/image-asset.jpeg The Hops In Your Beer - Hop Harvest Video 2014 First ever trip to Yakima, WA. Shot and edited this piece for Founders. http://rickjfortier.com/ultimate-session daily 0.75 2018-11-29 https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541360877769-55PUVGUHBXSGCCQJA70G/rweb_ultimatesessionbanner.jpg Ultimate Session - Ultimate Session - On-Premise Campaign Led in-house creative team through development of an on-premise support campaign for our largest brand, All Day IPA. Collateral was built to be customizable by market and/or event. Led conceptual work and layout. Final layout design by in-house designer. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541360877769-55PUVGUHBXSGCCQJA70G/rweb_ultimatesessionbanner.jpg Ultimate Session - Ultimate Session - On-Premise Campaign Led in-house creative team through development of an on-premise support campaign for our largest brand, All Day IPA. Collateral was built to be customizable by market and/or event. Led conceptual work and layout. Final layout design by in-house designer. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541365178374-SBALWSKMD56R0DHCR64S/Screen+Shot+2018-11-04+at+3.59.11+PM.png Ultimate Session - Poster &amp; Table Tent Customizable poster and table tent for sales team. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541365232943-98SAK41YCVDYGD5Z6GFF/Screen+Shot+2018-11-04+at+4.00.17+PM.png Ultimate Session - Social Graphics Customizable social graphics for our sales team and retailers. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541365314446-1UTHVNH2NTDUP7I778ZU/Screen+Shot+2018-11-04+at+4.01.35+PM.png Ultimate Session - Event Mockup &amp; Promo Tickets Example mockup of event alongside a new piece of POS (All Day IPA Tickets) to be used during the “Ultimate Session” for giveaways and more. http://rickjfortier.com/beckwith-records daily 0.75 2018-11-29 https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541368858928-P38N5DQC0GV9JGNQ8C8U/Beckwithslider.jpg Beckwith Records https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541368838510-EARS19WMVGKAFHB9Q9MI/Beckwithslider.jpg Beckwith Records - Beckwith Records - Independent Record Label I own and operate an independent record label. It is a passion hobby / business of mine. I get to do everything from the brand building, marketing the releases to designing album layouts and more. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541387867900-55VN9VUD9EHAEKF3YF3V/beckwithbranding.jpg Beckwith Records - Branding Developed branding and collateral. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541389837947-QHV0BXKPI7UZ8C9641QX/beckwithwebsite.jpg Beckwith Records - Website Designed website for the record label. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541463352064-021WBCKJ1I7EF4ZAWJ45/HFReleasepromo.jpg Beckwith Records - Hollow Front Release Cycle Built release plan and promotional cycle for Hollow Front album “Still Life”. Used existing artwork to create and design promotional collateral including graphics and merchandise. Handled digital distribution and all sales and marketing. To date the band has accrued 1.55 Million streams on Spotify and 1 Million+ music video views on YouTube collectively. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541464069418-3AUREJ5FLEBIKL6KLBGJ/takeshapepromo.jpg Beckwith Records - Take Shape Release Cycle Used existing photography to design vinyl artwork layout and design. Built promotional plan and handled all marketing and sales for full-length album release, digital and physical. http://rickjfortier.com/photography daily 0.75 2018-11-29 https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541472724578-W4VI0HXBPS3DKYDSUYLC/beerimagephoto.jpg Photography - Photography This is just a fraction of some of my photography. You’ll see a variety of shots from beer/product and studio to creative, event and environmental. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541472724578-W4VI0HXBPS3DKYDSUYLC/beerimagephoto.jpg Photography - Photography This is just a fraction of some of my photography. You’ll see a variety of shots from beer/product and studio to creative, event and environmental. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541474281373-4LORM1EXCEANOOTRMU6B/15493413_10206038398917878_2677350713009611506_o.jpg Photography - Murph Man Captured my dog, Murphy, in a mid-winter dash. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541473422796-XD6MJ0Q7W02E9KUYC6UU/12196061_932708910109892_4093430090753310502_n.jpg Photography https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541472796697-I3VVF33AFCN1DBNF87GO/1501288_684370734943712_1988178412890366300_o.jpg Photography https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541474508307-WF8NZIUA9RE3UE8OHTH8/15.jpg Photography https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1543463021154-CBO2UILQTIYNV35J314D/Screen+Shot+2018-11-28+at+10.42.52+PM.png Photography - Studio Shoot Composite https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541472892575-GU7R4J4NIXXWO1KEKS25/10700381_757347134312738_164727922100823609_o.jpg Photography https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541472949665-SB55MKYEH2KPWJCA8K20/10636466_806515036062614_2010319923898056969_o.jpg Photography https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541474661748-AVRQJF1UIQAP1CRQO240/11174920_10202803221400462_5916807161781068763_n.jpg Photography https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541472989745-BVSIM00ZH17IT764IWZI/11082268_832039333510184_3072454378159533473_o.jpg Photography https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541474281526-QPDIB7FBFWTUQ9A8SHZ8/14205997_10205339464044943_485595530698008539_o.jpg Photography https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541473146334-UXTV09OT98T2VTQHGB15/11696625_878940295486754_6542998105786347917_o.jpg Photography https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541473425010-B1DWY751LY2285RXRZVA/12039035_920232868024163_8995100587792286322_o.jpg Photography https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541474499402-4YSPEFL08RJFD6HY3KDQ/8.jpg Photography https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541473969654-6V1XNGLL5PZXWWQY4OM5/21762383_1467723149941796_3449925531649326836_o.jpg Photography https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541474495215-62LQQFIT08L9B4X6GZ2X/3.jpg Photography https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541474505417-NZGJ61B58A67VVWDQGB8/10.jpg Photography https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541474497588-6KZCHQAX9PZQCVSCIFU6/6.jpg Photography https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541473184335-698530V3EMCFVSIPA8NE/11703270_879335382113912_6914842234717521477_o.jpg Photography https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541474505995-VIWJ1Z2G79RIGZGT61EZ/13.jpg Photography https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541473233535-ZFJY9E1TA6MHDGWKOQM8/11705815_885652841482166_2954959253921365409_o.jpg Photography https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541473255346-M0H6VIJJ9Z51JDCMOKM7/11163882_888988724481911_1015536466675497248_o.jpg Photography https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541474504475-X4QSUFJNKIHPF1696800/12.jpg Photography https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541473423647-PYLYYGZJYF9CAEUB8SMX/13040877_1021299737917475_4651008661290449523_o.jpg Photography https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541473423933-9NNR3CUKOE6NSZG7LGMB/12194504_930650816982368_973766444935834925_o.jpg Photography https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541474491288-MHXRDH5UG8OLJ8P0LPT4/1.jpg Photography https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541473969568-1CBVLJ7CMESAV6JK1VU6/21743539_1465961200117991_7460139945722906562_o.jpg Photography https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541473970742-ZCG7BM0B4N0K2W39QR1S/19222756_1383257055055073_4398400841550588835_o.jpg Photography https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541473971852-JDHUBDB5CVKR6IYUGV1H/18739047_1365092953538150_3754468845503984328_o.jpg Photography https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541473971904-C8KCUKHGPGGI2723RYV7/13433064_1054448064602642_8067082047793303895_o.jpg Photography https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541474282361-J3M8XCGNPTTDFLCUHYIR/28423068_10208720188200934_9126086631146390992_o.jpg Photography https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541474491922-DU1DUNUD75GCX7CKU2CJ/2.jpg Photography https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541472730466-2SYP2NYKD756BGIQE9WD/1496168_636224119758374_1133368745_o.jpg Photography https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541474494752-UNV30MG44NXCKFQ5L3BW/4.jpg Photography https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541474497415-5UXYKE6RX0J8H3RMTSCA/7.jpg Photography https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541474495930-VJPE32PXMFK6REDO9MIK/5.jpg Photography https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541474499935-AO0PBIPP1BDX4H63QP4P/9.jpg Photography https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541474501268-PF58B6SGXARJJAWII79G/11.jpg Photography https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541474507419-86DFAQBQDKXIFLPVA227/14.jpg Photography http://rickjfortier.com/beer-with-spirit daily 0.75 2018-11-29 https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1543451675109-6K97NFJL5J2WGQTS39FV/beerwithspiritbanner.jpg Beer with Spirit https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1543454029612-L9VYQC672QBTKDCOUGXD/Sgcomptocreative.jpg Beer with Spirit - Beer with Spirit On-Premise Campaign Provided concept and creative direction for on-premise support of a growing priority brand. Oversaw photo shoot and layout development. Type, retouching and layout by in-house graphic designer. Pictured here is an initial quick comp next to the final creative. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1543452840562-8NCAM2J1T5Q1NNX6BLPB/sgshot_variants.jpg Beer with Spirit - Collateral We created a variety of collateral including customizable posters and table tents. Each had 9 creative variants to accompany choice of vessel and color of liquor pairing to maximize campaign flexibility in each market. http://rickjfortier.com/aboutme daily 0.75 2019-05-14 https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1557802192192-2BR4EWGLXUP29FMJCXQZ/landingbackground_cywi_bts.jpg About Me https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1557799587207-H0EAQ9Q34NAYR1Q3B131/Rick_Photo_2019_Web.jpg About Me https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1557800941378-0YT1PLSNAND97DMIHNKS/landingbackground_cywi_bts.jpg About Me https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1557801949002-GBQBA1SGWWZI9USBGT06/36857565_10209420650232047_1333941263598092288_o.jpg About Me https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1557801949338-922EZR47W3RFUBFGSIVZ/28423068_10208720188200934_9126086631146390992_o+%281%29.jpg About Me http://rickjfortier.com/tolmans-meats daily 0.75 2020-03-31 https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1585628084017-SOEFC9J1FU95MQG6WLAG/tolmanssharephoto.jpg BRAND & DIGITAL DESIGN | Tolman's Meats https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1585628084017-SOEFC9J1FU95MQG6WLAG/tolmanssharephoto.jpg BRAND & DIGITAL DESIGN | Tolman's Meats https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459548980965-WNYKRHV2YFGVO02H3AIB/2015-08-12_home-goods-0052-v2-FINAL.jpg BRAND & DIGITAL DESIGN | Tolman's Meats https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459548983735-4VM5Q2GIQNZAN3T9PVUS/2015-08-12_home-goods-0060-FINAL.jpg BRAND & DIGITAL DESIGN | Tolman's Meats https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459548983745-EJSBBEJBCHXVV9W1CZSZ/2015-08-12_home-goods-0095-FINAL.jpg BRAND & DIGITAL DESIGN | Tolman's Meats We juxtaposed the minimal layout of Clay’s studio with their pottery design using natural lighting and a wide-angle lens. https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459548994329-DK38NMVFBNID0QZ0KDX5/2015-08-13_home-goods-0145-FINAL.jpg BRAND & DIGITAL DESIGN | Tolman's Meats https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459548986376-IJUBYNRL548XKHWF84L7/2015-08-12_home-goods-0115-FINAL.jpg BRAND & DIGITAL DESIGN | Tolman's Meats https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459548990104-SSD5SKDRIMW95R90UKLE/2015-08-13_home-goods-0126-v2-FINAL.jpg BRAND & DIGITAL DESIGN | Tolman's Meats Clay’s studio had very neutral tones. We wanted to maintain that feel and were careful about placing earthy textures with subdued, complimentary colors. https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459548996956-J89HIC8LHI68XALFW3AN/2015-08-13_home-goods-0158-FINAL.jpg BRAND & DIGITAL DESIGN | Tolman's Meats https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459548992063-1EKFHGH7QX8FPHM494OY/2015-08-13_home-goods-0141-FINAL.jpg BRAND & DIGITAL DESIGN | Tolman's Meats http://rickjfortier.com/sprout-shine daily 0.75 2020-03-31 https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1585628158662-7M18TXV3A7EXHBMCF9AA/image-asset.jpeg BRAND DESIGN | Sprout & Shine - Sprout & Shine Branding https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1585628158662-7M18TXV3A7EXHBMCF9AA/image-asset.jpeg BRAND DESIGN | Sprout & Shine - Sprout & Shine Branding https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459548472445-JLJV71924OE79STT8X87/unspecified-4-2500.jpg BRAND DESIGN | Sprout & Shine https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459548474129-5648TDLNTKIBVQYSBFT8/unspecified-12-2500.jpg BRAND DESIGN | Sprout & Shine https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459548478249-XLMKRP5YQ9H2CQWM8JVE/unspecified-2500.jpg BRAND DESIGN | Sprout & Shine - Concept — Evoke a sense of intimacy. Capture these dishes and drinks in their rustic habitat. https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459548471347-ZUI1N2D4G4X8IZQQP55Z/unspecified-2.jpg BRAND DESIGN | Sprout & Shine https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459548471960-OORMCOMUGKVE4Z44LVA2/unspecified-5.jpg BRAND DESIGN | Sprout & Shine We contextualized the food with the restaurant’s environment and used reflectors and light filters to entice the senses. https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459888913252-DSUBD5YWMY3F82NWK9DX/unspecified-6.jpg BRAND DESIGN | Sprout & Shine https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459888943681-G48MEQPQRFEF9OWVNTQK/unspecified-22-1065.jpg BRAND DESIGN | Sprout & Shine https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459548477120-FY64YFV9Q0E7ZURBMLXF/unspecified-21-2500.jpg BRAND DESIGN | Sprout & Shine https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459548475166-J3B6B6UU3KW6LCL9J1T6/unspecified-16-2500.jpg BRAND DESIGN | Sprout & Shine https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459888968440-WOTZM1GDCZYODJAVEE93/unspecified-20-2500.jpg BRAND DESIGN | Sprout & Shine http://rickjfortier.com/fullbar daily 0.75 2020-03-31 https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1609285597324-AQB9K4OW7XEEN15MGA6J/fullbariphonebutton.jpg DESIGN & SOCIAL STRATEGY | FullBar https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1585628987967-8HTLYB972UZFJV2BC9GO/FB_FBcoverphoto.jpg DESIGN & SOCIAL STRATEGY | FullBar http://rickjfortier.com/video daily 0.75 2020-03-31 https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1585627525907-8RVI4HP2MW7X4VMNO4GT/image-asset.jpeg VIDEO | Ad, product, story, other - 05_all_day_ipa_final_30_with_foley_hd_1080p This is the 30 second spot for All Day IPA. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1585627525907-8RVI4HP2MW7X4VMNO4GT/image-asset.jpeg VIDEO | Ad, product, story, other - 05_all_day_ipa_final_30_with_foley_hd_1080p This is the 30 second spot for All Day IPA. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1585627406522-U10PYX9O77H64J463SL6/image-asset.jpeg VIDEO | Ad, product, story, other - All Day IPA - Chase Your What If This is the 30 second spot for All Day IPA. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1585627406535-HYGA6LWEZFIXC9JPLYIE/image-asset.png VIDEO | Ad, product, story, other - YouTube This is the 30 second spot for All Day IPA. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1585627126900-ED90P4TPAHGECPIR7NEY/image-asset.jpeg VIDEO | Ad, product, story, other - Founders Brewing Co. - Chase Your What If (:60) Equity spot launched on Hulu. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1557798464502-YGVGWN83XU67WYBXONTD/landingbackground_cywi_bts.jpg VIDEO | Ad, product, story, other https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459543273732-8ZVS7VX1FZPY7JYYZGOH/Stocksy_txp824ffa5crXt000_Large_844982.jpg VIDEO | Ad, product, story, other https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459543279356-OR2NMSU7AN3B3HFLSQUY/Stocksy_txp824ffa5crXt000_Original_845127.jpg VIDEO | Ad, product, story, other https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459543547388-A0N470FHXPG02P2VN7RV/Stocksy_txp824ffa5crXt000_Original_845128.jpg VIDEO | Ad, product, story, other https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459543277518-LX86QQHJKVOWB79JWDNA/Stocksy_txp824ffa5crXt000_Original_845117.jpg VIDEO | Ad, product, story, other https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459543424971-STW3AU22YB0YRBI63TIQ/Stocksy_txp824ffa5crXt000_Original_845136.jpg VIDEO | Ad, product, story, other https://images.squarespace-cdn.com/content/v1/56426809e4b032f47d420805/1459543426181-KTEV53IPOP948CGCBKDL/Stocksy_txp824ffa5crXt000_Original_934801.jpg VIDEO | Ad, product, story, other http://rickjfortier.com/work daily 0.75 2020-04-10 https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1586539114505-DDKIKGUMH1MBGI6RKOQ7/afrah-KWEaJlzS9DQ-unsplash.jpg Work — https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1586539117850-GMFWAAGUDEMJ92G2EW4G/nathan-nelson-HyjnY2oKOxk-unsplash.jpg Work — http://rickjfortier.com/chase-your-what-if-founders daily 0.75 2020-12-29 https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1585779537225-F3ENV5U6NNK1XBFN6QD2/cywi_gap.jpg 360 Campaign | Chase Your What If (Founders Brewing) https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1586817504447-PMP23W11A11M6XJS0NQ3/image-asset.jpeg 360 Campaign | Chase Your What If (Founders Brewing) - Founders Brewing Co. - Chase Your What If (:60) Written, Directed and Produced by Rick Fortier; Director of Photography, Editor and Assistant Producer Marc Moline; 1st AD Steven Cummings; PA Aly Kuch; PA Brett Haberkorn; Photography by Wojtek Dabrowski; Music by Kyle Campbell; Voiceover by Greg Johnson. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1586817947475-4DMPOKFW56ZP8DK39SI2/image-asset.png 360 Campaign | Chase Your What If (Founders Brewing) - What if We Become the Next Great American Brewery? Here’s the description. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541350004857-56B9AQK7C7XN9CFJ066R/Screen+Shot+2018-11-04+at+11.32.42+AM.png 360 Campaign | Chase Your What If (Founders Brewing) - Campaign Tag & Branding Developed campaign concept and tag. Led creative direction for branding, which was designed and completed by in-house designer. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541350013637-SGOEVMSRR31EGLMUG7O2/Screen+Shot+2018-11-04+at+11.46.11+AM.png 360 Campaign | Chase Your What If (Founders Brewing) - Campaign Photography Bank Directed photography shoot simultaneously during video commercial shoot. Photography bank to serve as part of design guide, social media content, media development assets and more. We shot a range of product, process to lifestyle. Pictured is approximately < 10% of final photo bank. Photography by Wojtek Dabrowski. Assistance from internal Multimedia Specialists during shoots. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1545447865134-U0H7CAANW1TNTCUKMLWU/cywi_brandguidemock.jpg 360 Campaign | Chase Your What If (Founders Brewing) - Campaign Design Guide Oversaw development of campaign design guide by internal team of designers to allow for nimble campaign applications moving forward. Pictured is in progress guide, not final. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541350554672-F6FF9SQD7JB6Y32RRSFX/Screen+Shot+2018-11-04+at+11.55.23+AM.png 360 Campaign | Chase Your What If (Founders Brewing) - Campaign Website Design Designed campaign landing page including UX methodology. Worked with third party web developers for actual development of landing page, UGC form and back-end management of entries. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541350897608-JB7B9O6UK56LHDB460NR/Screen+Shot+2018-11-04+at+12.01.14+PM.png 360 Campaign | Chase Your What If (Founders Brewing) - Campaign Social Launch Plan (Copy) Led communications team through multiple sessions to develop concept and launch strategy for campaign rollout on all owned social channels. Developed strategic timing/phases and creative development tactics to encourage UGC and fan participation. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1559053014188-VQE48UJQNETN6KF66VUO/Screen+Shot+2019-05-28+at+10.15.43+AM.png 360 Campaign | Chase Your What If (Founders Brewing) - UGC Inspired Content (Copy) We curated some of our favorite “What If” fan entries and created compelling social content to inspire others to participate and/or offer words of encouragement to others. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1559053032015-QFWFIRWJ1FVB720JG9BB/Screen+Shot+2019-05-28+at+10.16.07+AM.png 360 Campaign | Chase Your What If (Founders Brewing) - UGC Response (Copy) We had an amazing response to the campaign launch as users found this content to be refreshing, unique and original. We also saw our fans engaging with each other’s “What If’s” which heightened the sense of community we have built. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1559052386817-CFXAXBFHLEU06MRVTH6H/IMG_6341%5B1%5D.jpg 360 Campaign | Chase Your What If (Founders Brewing) - CYWI Truckwrap (Copy) Commissioned artist Adam Turman to complete a Chase Your What If truck wrap design to be used across our national footprint. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541352208689-THB4G2WFZ07YR4W346GJ/Screen+Shot+2018-11-04+at+12.22.57+PM.png 360 Campaign | Chase Your What If (Founders Brewing) - Taproom Mural (Copy) Concept and presented idea of taproom mural installations. Project management assistance from Multimedia Specialist. Artwork and Detroit Taproom mural by Fel3000ft. Grand Rapids Taproom to have small art installation in early 2019. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541351541324-A5O3FWB8ST88YKT6XFDD/Screen+Shot+2018-11-04+at+12.11.57+PM.png 360 Campaign | Chase Your What If (Founders Brewing) - Other Collateral (Copy) Led team through development of other campaign related material included ABP presentation materials (annual sales conference) including signage, banners, presentation materials and more. Retail applications including merchandise (shirts, calendars, stickets, growlers) etc… http://rickjfortier.com/photos daily 0.75 2020-04-13 https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1585603868950-YWWSZK3FE7H09XN4C7EK/image-asset.jpeg PHOTOGRAPHY | Street, Studio, Other https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1585603868950-YWWSZK3FE7H09XN4C7EK/image-asset.jpeg PHOTOGRAPHY | Street, Studio, Other https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1585603834059-RR3OAVKWZZI8ESSHR4A9/307A5961-14.jpg PHOTOGRAPHY | Street, Studio, Other https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1562520329684-TKM2GP31JFIGS476WOZM/image-asset.jpeg PHOTOGRAPHY | Street, Studio, Other Early morning photo walk (and handstands) with @lieslgenelin. #chicago https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1543463021154-CBO2UILQTIYNV35J314D/Screen+Shot+2018-11-28+at+10.42.52+PM.png PHOTOGRAPHY | Street, Studio, Other - Studio Shoot Composite (Copy) https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541473425010-B1DWY751LY2285RXRZVA/12039035_920232868024163_8995100587792286322_o.jpg PHOTOGRAPHY | Street, Studio, Other https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541472892575-GU7R4J4NIXXWO1KEKS25/10700381_757347134312738_164727922100823609_o.jpg PHOTOGRAPHY | Street, Studio, Other http://rickjfortier.com/entrepreneurialrecordlabel daily 0.75 2020-03-31 https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541368858928-P38N5DQC0GV9JGNQ8C8U/Beckwithslider.jpg ENTREPRENEURIAL | Record Label https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1585629225377-GBN5VJZ4HZVNRJ1H0I0F/BeckwithRecords_Logo_Black_Web.png ENTREPRENEURIAL | Record Label http://rickjfortier.com/entrepreneurial-stray-cloud-creative daily 0.75 2021-01-11 https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1586538919566-VA0IZ9XQ87OKFC8ODMO6/STRAYCLOUDTITLESLIDE.jpg ENTREPRENEURIAL | Stray Cloud Creative https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1586538919566-VA0IZ9XQ87OKFC8ODMO6/STRAYCLOUDTITLESLIDE.jpg ENTREPRENEURIAL | Stray Cloud Creative http://rickjfortier.com/work-1 daily 1.0 2024-11-27 https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1609357704505-D5GIWXJ15IJJB640CW5P/MSG_BrandGuidelines_Snapshot.jpg Work https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1609357820382-8Z7MF72RX2A92K7FB5K8/MAYPENSMOCKUP.JPG Work https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1609357745540-OVMCLTMIDLMMJA6AM5OD/MAYMUGS.JPG Work https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1609358015517-SI19U4MFD0HBBK1NWQMS/MAYPAPEREXAMPLE.JPG Work https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1609357553158-AQHO2X99HCK7RMUFIH68/Screen+Shot+2020-12-30+at+1.44.58+PM.png Work https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1609357878185-BHC2F69UAVBUKE8I6T8G/MSG_BUSCARDMOCKUP.JPG Work https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1609357293848-WPWJUHUUUBX63CNCH10R/MSGREDESIGNARRROW.JPG Work https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1609607419438-9RUZLJE2RJF8NVJDV52Y/cywimuralDET.jpg Work https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1609276727012-VJSNPCJXYSDOPUZWOAR9/IMG_6341%5B1%5D.jpg Work Commissioned artist Adam Turman to complete a Chase Your What If truck wrap design to be used across our national footprint. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1609607723145-PJ601BO3XUVMECD9856R/cywitesting.jpg Work https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1609275765793-5Z78EQD0ZW2ZPU5IO7SP/cywi_brandguidemock.jpg Work Led development of campaign design guide by internal team of designers to allow for nimble campaign applications moving forward and maintain brand messaging and consistency. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1609276397252-T6LAGGF336VABNUJE6SZ/Screen%2BShot%2B2018-11-04%2Bat%2B11.55.23%2BAM.png Work Designed campaign landing page including UX methodology. Worked with third party web developers for actual development of landing page, UGC form and back-end management of entries. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1609275704725-WPLBN0YWZLY8P5GPI1ZR/Screen%2BShot%2B2018-11-04%2Bat%2B11.32.42%2BAM.png Work Developed campaign concept and tag. Led creative direction for branding, which was designed and completed by in-house designer. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1609607540495-ZIQG398E5Y06BIHTV8LZ/cywiactivation.jpg Work https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1609275735250-4VF12GLLKM1A7QVI90II/Screen%2BShot%2B2018-11-04%2Bat%2B11.46.11%2BAM.png Work Directed photography shoot simultaneously during video commercial shoot. Photography bank to serve as part of design guide, social media content, media development assets and more. We shot a range of product, process to lifestyle. Pictured is approximately < 10% of final photo bank. Photography by Wojtek Dabrowski. Assistance from internal Multimedia Specialists during shoots. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1609276494269-UK338JOOCQXPAGP6NQ8V/Screen%2BShot%2B2019-05-28%2Bat%2B10.15.43%2BAM.png Work We curated some of our favorite “What If” fan entries and created compelling social content to inspire others to participate and/or offer words of encouragement to others. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1609276886453-BCHZW6KKV1JRZ2RYHECA/Screen%2BShot%2B2018-11-04%2Bat%2B12.11.57%2BPM.png Work Led team through development of other campaign related material included ABP presentation materials (annual sales conference) including signage, banners, presentation materials and more. Retail applications including merchandise (shirts, calendars, stickers, growlers) etc… https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1609607332180-G0YG17IME3ZTASVTAVTW/cywimuralgr2.jpg Work https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1609276844374-R4YL8EMV9TBXT0TBG4PR/Screen%2BShot%2B2018-11-04%2Bat%2B12.22.57%2BPM.png Work Developed concept and budget of taproom mural installations. Project management assistance from Multimedia Specialist. Artwork and Detroit Taproom mural by Fel3000ft. Grand Rapids Taproom to have small art installation in early 2019. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1609622104429-O2QPV7Y6ZW6NZTEY0O71/cywibranches.jpg Work https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1609276457514-3RA5SFRC4QUX0W450EKH/Screen%2BShot%2B2018-11-04%2Bat%2B12.01.14%2BPM.png Work Led communications team through multiple sessions to develop concept and launch strategy for campaign rollout on all owned social channels. Developed strategic timing/phases and creative development tactics to encourage UGC and fan participation. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1609276618101-72GRW9WUEGI5PG0S3KV2/Screen%2BShot%2B2019-05-28%2Bat%2B10.16.07%2BAM.png Work We had an amazing response to the campaign launch as users found this content to be refreshing, unique and original. We also saw our fans engaging with each other’s “What If’s” which heightened the sense of community we have built. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541464069418-3AUREJ5FLEBIKL6KLBGJ/takeshapepromo.jpg Work Used existing photography to design vinyl artwork layout and design. Built promotional plan and handled all marketing and sales for full-length album release, digital and physical. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1609347146253-FO1TCVS0H677IJVRPL54/HF_webgraphic.jpg Work Built release plan and promotional cycle for Hollow Front album “Still Life”. Used existing artwork to create and design promotional collateral including graphics and merchandise. Handled digital distribution and all sales and marketing. 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https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1543463572452-DE6G75UCZW9L8805RHC1/cadrelogo.jpg Work - Cadre (Copy) Was tasked with developing our enthusiast program from branding to web development and beyond. 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https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/bc3cddf9-73a1-47a3-b266-c143a587d8d0/SH_Trevor+2.JPG Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1f94a931-c556-4086-8d49-cd08ba0e4b5e/IMG_0489.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/f564acfb-e3b3-44bc-8fc1-7dfe2db43970/SHCards_Horizontal_Chase+2.JPG Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/a3f4077f-17e6-4b4b-9870-469dcc9b933f/SH_CALORIES+2.JPG Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1609283503949-EZ2RLES0WUP43TPH9J16/maystrategybutton2.jpg Work https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1609284180257-FC72RY39JFYQV0UX5R5B/cywi_gap.jpg Work https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1609345987142-LTXST90YWATY6SPXAPD2/Beckwithslider.jpg Work https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1609437655674-6LZXF8R9DOIS8HYY57FS/alldayipabutton.jpg Work https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1609439257220-FOFIDKTGWDQ8ZVUDA0I2/founderswebsitebutton.jpg Work https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1609273238071-J8WYF4OS2DAAISZ50HGS/molsoncoorsbutton.jpg Work https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1609440369512-VP3QG5RNG2Q4YK51SNHM/fullbariphonebutton.jpg Work https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1585628158662-7M18TXV3A7EXHBMCF9AA/image-asset.jpeg Work - Sprout & Shine Branding (Copy) https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1609562723719-ZPYFEVRZASOFZGJ680ZF/LIQUORTEASERBUTTON.JPG Work https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1609608292487-3IN93R5YQ6K7RDG2MMZJ/foundersftwbutton.jpg Work https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1543451675109-6K97NFJL5J2WGQTS39FV/beerwithspiritbanner.jpg Work https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1609452746141-NJRLESM29MS0X2I6T37O/TOLMANSBUSCARDMOCKFINAL.jpg Work https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541361333080-Q064UV8TTGPPC8LNEM3F/rweb_bsb.jpg Work - Breakfast Stout Breakfast - On-Premise Campaign (Copy) From brief to deliverables, I worked with our in-house creative team to develop concepts, photograph and execute this campaign. We photographed this on site and I worked with all of our shots to build composite collateral and layouts. “Pancake type” by another in-house designer. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541465590484-VM36ZKWXGW0YU2FJIEE1/hopsinyourbeerbanner.jpg Work - The Hops In Your Beer (Copy) In an effort to educate the consumer on the “hop”, we came up with the idea to take the consumer along the journey of our annual hop harvest out in Yakima, Washington. Led the team in developing the concept where I then designed a web layout and worked with an in-house designer for illustration needs. Myself and a Multimedia Specialist flew out to Yakima, WA for the week to photograph and shoot video of the process. We compiled daily gallery and video updates as well as a summary video. The content was hosted on the microsite and delivered daily to our social media fan-base. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541361627027-UCYG7KBEDT3WVSQOWMTA/17807359_1313411382039641_8314217492341805526_o.jpg Work - 20 Years. Zero Regrets. (Copy) 20th Anniversary equity campaign led by our ad agency, Solve. I served as the in-house creative lead to manage this campaign development and execution. Many elements developed by agency, artists and our team. I led the cross-departmental monthly meetings and updates as we had a variety of touch points throughout the year including media, video, out-of-home, in-store promotion, web & digital, social activation and experience, internal activation, beer release, anniversary party and more. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1543463021154-CBO2UILQTIYNV35J314D/Screen+Shot+2018-11-28+at+10.42.52+PM.png Work - Studio Shoot Composite (Copy) https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541360877769-55PUVGUHBXSGCCQJA70G/rweb_ultimatesessionbanner.jpg Work - Ultimate Session - On-Premise Campaign (Copy) Led in-house creative team through development of an on-premise support campaign for our largest brand, All Day IPA. Collateral was built to be customizable by market and/or event. Led conceptual work and layout. Final layout design by in-house designer. https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1557802192192-2BR4EWGLXUP29FMJCXQZ/landingbackground_cywi_bts.jpg Work https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1541365512803-EN042WLBR1TVHHSNJDWU/10872828_794777747236343_9060549650904544486_o.jpg Work https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1611979761878-JOIDN3V1J9RIZ4NWN0QF/jordan_webwide.jpg Work https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1703784717782-WPVPM77200YOPYOTRHRA/libbybutton2.jpg Work https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1707857092441-9W2L2CZQJC3X9VKNSMCE/natterjack_card.jpg Work https://images.squarespace-cdn.com/content/v1/57e7f995f5e23123e59a8767/1710690881469-6ACEXRD5MZXDNBIA9JU9/swishhouse_card.jpg Work http://rickjfortier.com/brine-jasper daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1461274021205-581EOYQN0IGUJ69M41SW/pickles-editorial-blue.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1460573576813-YY0P53DVV9990ZIVKQE3/pickles-editorial-yellow.jpg Brine Pickles Art direction, branding, and packaging design for a pickle shop based in L.A. https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465575558361-ZQHSHT59AFG4U8RU09ME/brine-logo.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1460572726459-5R5QQNJ6N3LX6NGL2S7V/pickles-editorial-blue.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465416436672-U1HOCTP3I2WSLJYLAU6P/pickles-editorial-green.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1460572783131-6YDS3S34AQDVB18NAAKF/pickles-editorial-pink.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1464286741154-P5R18TNAVHBM14LDKGAK/website-brine.jpg Brine Pickles Visit the site http://rickjfortier.com/chotto-jasper daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1464979921827-VSUMOBA4OQ183XFEUL1M/menu-1.jpg Chotto Motto https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1460667768735-N8F6PJHSY8AQPXQ90WWZ/logo.jpg Chotto Motto Branding for a ramen shop in Hong Kong https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472772858721-VHAI0L4AVSNY6JU0D5Q3/business-card-grid.jpg Chotto Motto https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1464897481024-YVEICMR52WEAN6V7SQK7/menu-1.jpg Chotto Motto https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1464897909382-S8OUPQBR01N0POG9EYNV/menu-2.jpg Chotto Motto https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472771124069-A8OFWZEV7G7BOT3D72PL/website-1.jpg Chotto Motto https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472771346502-LYJIB0QFHQMOGL2IV2CB/website-2.jpg Chotto Motto https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472771523159-9LY2BLZ9L0LSL8ZKS28A/website-3.jpg Chotto Motto http://rickjfortier.com/xoko-jasper daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465245043422-VHAQXC27X5R9B34JIFQ6/img1.jpg Death by Xoko https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465409799161-A2X7XAKQLOREMRVCGUR5/img1.jpg Death by Xoko Branding and packaging design for Death by Xoko, a Peruvian Chocolatier https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465409936163-PWCLDAJUTU5UVZEX50AW/img3.jpg Death by Xoko https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465244718121-K8I0XR82IJ0YICCMWM8E/img2.jpg Death by Xoko http://rickjfortier.com/app-jasper daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472770523205-U5U60FHXDMKZ5ELEV1AL/ibili-app.jpg Ibili https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472770453133-S5L6U740NQVJECWJOF3H/ibili-app.jpg Ibili UI/UX for Ibili, an app that generates architectural walking tours based on geolocation. https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472226907821-34D9GWY6CLV2INW0HVIM/guide-screen-3.png Ibili - 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