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Role: Creative Director - Directed and led internal team in development of an integrated brand equity campaign for Founders Brewing Co. including development of brief, concepts, creative and art direction, video direction, photography direction, branding and design direction, social media and UGC launch plan development, web design, media planning with ad agency partner, close to home and out of home application development, campaign extensions and more.
Campaign Tag & Branding
Developed campaign concept and tag. Led creative direction for branding, which was designed and completed by in-house designer.
Campaign Photography Bank
Directed photography shoot simultaneously during video commercial shoot. Photography bank to serve as part of design guide, social media content, media development assets and more. We shot a range of product, process to lifestyle. Pictured is approximately < 10% of final photo bank. Photography by Wojtek Dabrowski. Assistance from internal Multimedia Specialists during shoots.
Campaign Design Guide
Oversaw development of campaign design guide by internal team of designers to allow for nimble campaign applications moving forward. Pictured is in progress guide, not final.
Campaign Website Design
Designed campaign landing page including UX methodology. Worked with third party web developers for actual development of landing page, UGC form and back-end management of entries.
Campaign Social Launch Plan (Copy)
UGC Inspired Content (Copy)
UGC Response (Copy)
CYWI Truckwrap (Copy)
Taproom Mural (Copy)
Other Collateral (Copy)
Role: Creative Director - Directed and led internal team in development of an integrated brand equity campaign for Founders Brewing Co. including development of brief, concepts, creative and art direction, video direction, photography direction, branding and design direction, social media and UGC launch plan development, web design, media planning with ad agency partner, close to home and out of home application development, campaign extensions and more.