Beer with Spirit

Provided concept and creative direction for on-premise support of a growing priority brand. Oversaw photo shoot and layout development. Type, retouching and layout by in-house graphic designer. Pictured here is an initial quick comp next to the final creative.

We created a variety of collateral including customizable posters and table tents. Each had 9 creative variants to accompany choice of vessel and color of liquor pairing to maximize campaign flexibility in each market.